BRICI Web users to double by 2015

Michael Carroll | September 01, 2010

telecomseurope.net

Web users in BRICI countries – Brazil, Russia, India, China and Indonesia – will almost double in the next five years, as PC and smartphone penetration grows, analysts say.

The number of subscribers accessing the web in the five markets will grow from 610 million in 2009 to 1.2 billion in 2015, Boston Consulting Group predicts, as PC penetration doubles from 440 million units currently.

Despite the growth in PC sales, BCG expects more BRICI consumers will access the web on their mobile phone than desktop computers, reasoning that the lower price of phones relative to PCs will make them more accessible.

Mobile penetration in the five countries already stands at 1.8 billion active subscriptions, it notes, four times higher than the combined figures for the US and Japan.

However, the firm predicts established service providers from the US and Europe will struggle to cash in on the digital revolution.

“The presence of strong local competitors in many of these markets means that the ‘incumbent’ digital market leaders in the US and Europe should not take success in the BRICI countries for granted,” BCG principal analyst Yvonne Zhou notes.

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