Apple iPad - what it is and isn't
Apple iPad - what it is and isn't
If there is ever any word that best describes Apple it’s showmanship. And Steve Jobs is master at this craft. With the iPod, Apple re-defined an existing market and launched a product that created the illusion that it would alter the way we did things. In reality, the iPod (including iPod Touch) and all the MP3 and MP4 players that came before and after it, is a music/video player. What differentiated it was the user interface (or software) that made it easy (and sticky) to transfer music, videos and applications (the last two on the iPod Touch). Apple also made it easy to acquire music by creating the iTunes ecosystem – and this is where the real money for Apple comes in - through gut-wrenching profit-sharing agreements with content creators. What’s more, Apple also opened up iTunes for you and me to create content and allow us to be potential “stars” in the Internet. Youtube saw it too (but that’s another story).
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